The Idea.
It all began in June of 2008 with an idea: when comedy writer Ariane Sherine saw an ad on a London bus featuring the Bible quote, “When the Son of Man comes, will He find Faith on this Earth?”. A website was listed underneath, and when Sherine visited the site she learned that, as a non-believer, she would be “condemned to everlasting separation from God and then spend all eternity in torment in hell”.
Sherine was unsettled due to the fact that a religion was able to publicly advertise that non-believers …